Why does India have a cream called Fair & Lovely, asks Daren Sammy


By: Sports Desk |

Updated: June 30, 2020 9:48:09 pm


Daren Sammy has been vocal towards the difficulty of racism. (Source: File Photo)

Former West Indies captain Daren Sammy has been fairly vocal towards the issue of racism and discrimination of people on the basis of the colour of their skin of late.

Questioning why India has a cream with the identify of ‘Fair & Lovely’ regardless of being a nation of numerous cultures, the 36-year-old on Tuesday mentioned that it clearly hints at colourism.

“Your ad, Fair & Lovely says lovely people are the fairer people. That’s what it stands for, it hints at colourism,” Sammy was quoted as saying by Outlook in an interview.

In the wake of George Floyd’s demise and the following rage over atrocities on marginalised folks, particularly amongst folks of color, Unilever determined to rebrand ‘Fair & Lovely’ by dropping all references to colourism.

Sammy as soon as once more, in one other chat with TedEx Hyderabad, spoke concerning the significance of schooling and mentioned, “It is a broad topic. Obviously the killing of George Floyd in USA has started a movement for equality and against racial injustice, systemic racism. People are having difficult conversations from which they would shy away from.”

“In all this, I learned things and words that could be deemed as degrading because of one’s skin colour. So I am using my platform to raise issues.”

“When you talk of racism, colourism like what I spoke about in 2013-14 when I was playing, it’s about education. Educating the public that certain words that could be offensive should not be used,” mentioned the previous Sunrisers Hyderabad participant, who recently accused his teammates of using racial remarks.

“I spoke about one of the biggest campaigns that is going on in India about the product Fair & Lovely, where you indirectly say to people you are lovely when you are fairer.”

“I have got feedback that it is a part of the culture but just because it is the culture it is not right. People need to appreciate everyone and a lot of education has to go into that.”

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Shekh Shahrukh

Shekh Shahrukh is a digital marketer, Entrepreneur, and a Journalism student at Delhi University. A news writer by day and news seeker by night, he is loathed to discuss himself in a third person but can be persuaded to do so from time to time.

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