SBI uses viral ‘Binod’ trend to warn against online frauds


NEW DELHI: The nation’s largest lender State Bank of India (SBI) has issued a warning against online frauds whereas utilizing a viral ‘Binod’ trend. Taking it to micro-blogging website Twitter, SBI wrote: “Only if everyone behaved like #Binod when online, there would be lesser fraud reports.”
The lender additionally shared an illustrative picture with a message that reads as: “This is Binod. Binod likes sharing his own name on Social Media, not his bank details. Be like Binod.”

The viral trend has been used as an alert by many others over the latest previous to keep secure from cyber crimes.
Few days again, cell funds and monetary companies firm Paytm had additionally posted a message utilizing the Binod hashtag. “Binod is smart. Be like #Binod,” the corporate tweeted mentioning that Paytm KYC (Know Your Customer) can by no means be finished with any app.

The above tweet was a response to a person requesting Paytm to change its title on the micro-blogging platform. To which, Paytm responded and wrote: “Done”.
This warning against cyber crimes has not been restricted to simply banks and firms. Following the trend, some police departments additionally issued warning together with utilizing ‘Binod’ trend.
The official Twitter deal with of Mumbai Police said: “Dear #binod, we hope your name is not your online password. It’s pretty viral, change it now! #OnlineSafety.”

Jaipur Police took a step additional and defined ‘Binod’: “What is #BINOD? B – Buckle up the seat belt before driving; I – Inform Police about any suspicious activity; N – Never drink and drive; O – Obey COVID guidelines; D – Dial 100 for any help or assistance.”

The trend ‘Binod’ began from a single touch upon a YouTube video. In the video, among the strangest feedback acquired which bought customers’ likes was mentioned. Then it was discovered {that a} person ‘Binod’ had commented simply ‘Binod’ (first title) within the remark part that gained likes. And, therefore the trend started, not solely on Twitter but in addition on different social media platforms.





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Shekh Shahrukh

Shekh Shahrukh is a digital marketer, Entrepreneur, and a Journalism student at Delhi University. A news writer by day and news seeker by night, he is loathed to discuss himself in a third person but can be persuaded to do so from time to time.

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