| Bengaluru |
Published: July 1, 2020 2:46:42 am
Producer-actor Vijay Babu’s newest film Sufiyum Sujatayum, starring Jayasurya, Aditi Rao Hydari and Dev Mohan, is ready to premiere on Amazon Prime Video this Friday.
In this unique dialog with indianexpress.com, Vijay Babu talks about the rising reputation of OTT platforms, and the challenges he confronted to end Sufiyum Sujatayum.
Excerpts from the dialog:
Under the present circumstances, was it straightforward to go the digital approach for Sufiyum Sujatayum?
For me, it was not a simple resolution. But, everyone knows what circumstances we’re in. We can’t ignore the actuality. The actuality is now we have no clue when theaters are going to open. Even when theaters open with all the new guidelines, we don’t know whether or not folks will go to them. And there are 52 films that are prepared for launch right now. When will all these films launch? Will the hold-over sample work? How many days will massive films run in theaters? What would the mid-size films do? For instance, Sufiyum Sujatayum is a gradual romantic thriller. It will take time to construct up to success. When phrase of mouth begins spreading, if the film stays in theaters, it turns into a success. After the theaters are opened with plenty of restrictions, solely films of superstars like Marakkar and Malik can carry folks to theaters. Because these are the films folks would need to watch in theaters. I went via plenty of wrestle to make Sufiyum Sujatayum. The challenge was accomplished three years again. It even survived the floods. And throughout the lockdown, we received this chance to present Sufiyum Sujatayum in over 200 nations. We can’t ignore OTT platforms.
So you went to Amazon Prime Video?
The digital rights of the film had been already bought to Amazon. And I was requested would I would like my film to be watched by a wider viewers? For me, it was a dream come true, given the present scenario. There was no level in objecting to it once you don’t know in case your film will run in theaters for 30 days when the lockdown is lifted. As a producer, I needed two issues. Firstly, I would like the returns for my funding, in order that I can produce extra movies. Secondly, I would like my film to be watched by a bigger viewers throughout a restricted time. No unique content material has been launched in Malayalam (in the previous few months). People are pissed off with different points they’re going through. So I can do one thing to assist them take their thoughts off the stress for a while.
Do you suppose this pandemic and rising reputation of OTT poses an actual menace to the existence of the theater enterprise?
The OTT platforms won’t ever be a menace to theaters. But, we are able to’t ignore the energy of OTT. The pandemic has helped the OTT platforms develop sooner. OTT platforms have additionally modified the approach the Malayali inhabitants have a look at leisure. People residing in small cities are actually uncovered to worldwide content material as there was no different native content material out there. For a creator like me, the subsequent massive problem is to make a film of worldwide high quality with a restricted budget. We now not can preserve doing what we did earlier. We have to suppose out of the field and ship progressive content material.
How did you discover Naranipuzha Shanavas?
I noticed his film Karie throughout a particular screening, which I attended as a chief visitor. I preferred the approach he had directed the movie. At the finish of the screening, Shanavas stated he had a narrative, and he would love me to act in it. I was supposed to play Jayasurya’s function, and anyone else was supposed to play Aditi’s function. It was deemed as a really humble and uncooked film. But, I later requested Shanavas to elevate the challenge a bit. And on daily basis this film turned larger with Aditi and (composer) Jayachandran coming in. So I went again to my inhouse star Jayasurya.
Is Jayasurya the unhealthy man of Sufiyum Sujatayum?
The hero of the film is the script. And when it comes to screenplay, the movie belongs to Sujata (Aditi Rao Hydari). Dev Mohan is available in one half and Jayasurya in the different half. Jayasurya took up this function as a result of he cherished the character. He accepted the function, regardless of his character’s restricted display time, as a result of it was bankrolled by Friday Film House. He did this film for me.
How did you zero down on Aditi Rao Hydari?
Finding the right actor to play Sujata was the toughest process. For about three years, I couldn’t discover Sujata. We wanted an actor who can play Sujata at 22 and Sujata at 32. Sujata is extraordinarily lovely, and he or she is a kathak dancer. She can be mute. We had been so confused after going via so many choices. Finally, throughout an award present, I noticed Aditi’s kathak efficiency. And I spotted that she might play the half. I met her backstage and gave a quick narration. She cherished it. She known as me quickly after she landed in Mumbai and three days later I went to Mumbai to give her a full narration. She lived as Sujata for 40 days. She even skilled in signal language for her function. I feel her efficiency shall be certainly one of the highlights of the film.
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